Maruti Suzuki India, the leading passenger car manufacturer in India, has taken a new step towards the metaverse. Recently, the automobile giant has launched its second metaverse platform named “ArenaVerse”. It is a metaverse platform dedicated to their Arena showroom network. The platform will permit the users to engage in a virtual experience with their preferred Maruti Suzuki vehicles.
The first step towards Maruti Suzuki’s metaverse was NexaVerse. This was introduced for their Nexa chain of dealerships. Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, Shashank Srivastava, mentioned –
“At Maruti Suzuki, we have ensured that our already strong digital journey is further fortified to suit the requirements of new-age customers. We set the wheels of the metaverse in motion with NexaVerse, which has been a resounding success, with over 10,000 bookings for the Grand Vitara coming from NexaVerse alone. With ArenaVerse, we have taken this digital journey a notch up, by bringing the country’s largest auto retail network Arena to the Metaverse and ensuring that our customers’ digital experiences are as personalized and dynamic as possible.”
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He further added,
“There is immense potential in the global online ecosystem of metaverse that provides companies with the platform to grow without geographical boundaries and time zones. This presents huge opportunities for us at MSIL to touch our most remote customers by integrating our technological innovation with our vast network across India. We are very excited about what the meta-universe has in store for us and how we navigate through it to bring the best of experiences for our customers.”
Through ArenaVerse, users will be able to immerse themselves in a virtual experience with their choice of Maruti Suzuki vehicles. Furthermore, the platform reinforces the company’s commitment to providing customers with an immersive and interactive retail experience in blockchain. Additionally, ArenaVerse would allow customers to interact with sales representatives digitally.
A total of 700 Maruti Suzuki Arena outlets across the country have been equipped with Virtual Reality (VR) devices to allow customers to experience the ArenaVerse. Customers can also access the ArenaVerse via the Maruti Suzuki Arena website.
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