Singapore based digital currency exchange application Crypto.com declared on Wednesday, March 2022, that it will be sponsoring the Fifa World Cup this year which is scheduled for November. While announcing Crypto.com to sponsor Fifa 2022, it was announced that the entity will be the exclusive digital currency trading platform sponsor of Qatar 2022 and will get an advantage from prominent branding exposure both outside and within the stadiums of the tournament.
Crypto.com To Sponsor Fifa 2022: Report
Established in 2016, Crypto.com presently serves over 10 million users and has more than 4,000 employees throughout its offices in Europe, the Americas, and Asia. The business, which is constructed on a foundation of privacy, security, and compliance, is intended to expedite the global acceptance of digital currencies via its service offerings. According to, Kay Madati, FIFA’s Chief Commercial Officer,
“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events, and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football.”II
He further said,
“We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.”
Crypto.com enjoys prominent partnerships with several top tier sports and entertainment properties globally that include MMA, motorsport, ice hockey, basketball, and also football. Most recently, this cryptocurrency application secured the naming rights of the iconic Crypto.com Arena in Los Angeles and that also became the official digital currency exchange and trading exchange for the professional football league for men and women in Australia.
Crypto.com to sponsor Fifa 2022 in several ways, that include by offering chances for existing and new customers to attend matches at the time of the tournament or win exclusive merchandise. According to Kris Marszalek, Co-founder and Chief Executive Officer of Crypto.com.
“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally.”
He further added,
“Through our partnership with FIFA, we continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.”
The fastest evolving digital currency platform in the world, Crypto.com is constructed on a foundation of privacy, security, and compliance. It is the first digital currency company across the globe to have ISO/IEC 27701:2019, ISO 22301:2019, ISO 27001:2013, and Level 1 PCI DSS 3.2.1 submission and to be separately assessed at Tier 4 – the highest level – for the NIST Cybersecurity and Privacy Frameworks, as well as for Service Organization Control (SOC) 2 compliance.
Crypto.com To Sponsor Fifa 2022: Previous Sports Sponsorships
Crypto.com has created many other deals of sponsorship; it was known to have spent more than $400 million on those deals by late 2021.
The entity formerly sponsored the F1 team of Aston Martin, the Philadelphia 76ers of NBA, the Ultimate Fighting Championship (UFC), and the European soccer club Paris Saint-Germain. It also bought naming rights to the Staples Center the previous year.
Various other crypto entities have created sports partnerships also. FTX is perhaps the most significant, as it has completed deals within the MLB and NBA, bought naming rights to at least two places and negotiated several other deals.
The stablecoin and blockchain entity Terra also created a sports partnership this year. In February this year, it sponsored the Washington Nationals in a $38 million deal in MLB.
Conclusion
Crypto.com to sponsor Fifa 2022 as per the announcements that have been made recently. Crypto.com is among the leading crypto apps in the industry and it has previously partnered with several other sports. This time it is with Fifa and the users of this app will have many benefits with it as well.
Frequently Asked Questions On Crypto.com To Sponsor Fifa 2022
1. Who is sponsoring FIFA 2022?
Singapore based digital currency exchange application Crypto.com declared on Wednesday, March 2022, that it will be sponsoring the Fifa World Cup this year which is scheduled for November.
2. Who is FIFA sponsored by?
All top companies like Coca-Cola, Hyundai, Adidas, Wanda Group, and Qatar Airways become part of FIFA all these years.
3. How much does FIFA sponsorship cost?
Fifa presently has a total of 14 primary sponsors and partners. Fifa Partners, the top sponsorship category, every pay nearly $100m each four-year cycle. These involve Coca-Cola, Hyundai-Kia, Adidas, Qatar Airways, Visa, Qatar Energy, Crypto.com, and Wanda.
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